Online reputation
Online reputation is the perception of an organisation or person formed from information and experiences shared in digital environments
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
It includes reviews, news, owned content and conversations. Managing it combines listening, responding and improving the facts that give rise to the perception. Hiding criticism does not fix a poor experience or build lasting trust.
Topics
Variants and linked concepts
- ORM. ORM stands for online reputation management. It is grouped under online reputation to keep a single main explanation.