Outbound marketing
Outbound marketing initiates contact with an audience through proactive sales or advertising activity
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
It can include prospecting, campaigns and direct contact where permitted. Its effectiveness depends on fit and on the relevance of the message. It must respect preferences and applicable requirements, and be coordinated with sales follow-up to avoid repeated or untimely contact.
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