Photocall (step-and-repeat)
In Spanish usage, a photocall is the area at an event where guests and public figures pose for photographers, usually in front of a backdrop bearing the organisers’ and sponsors’ logos
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
Its public relations purpose is to ensure that images published by the media and on social networks show the brand associated with the event. It typically combines a repeating logo backdrop, lighting and a marked area for the press; consumer events also use versions designed for attendees to take and share their own photos.
The Spanish meaning differs from the English one: in English a photocall is mainly the invitation or session for photographers, whereas the backdrop itself is usually called a step-and-repeat, media wall or press wall. This entry explains the Spanish term, which refers to the backdrop and posing area.
Also known as
Step-and-repeat, Media wall, Press wall
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