Purchase decision-making process
The purchase decision-making process describes how a person or organisation recognises a need, seeks information, evaluates alternatives and acts. It also includes what they learn from the subsequent experience
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
The stages are an analytical guide, not a mandatory sequence. There may be skipped steps, repetitions and several people with different criteria. Understanding the process makes it possible to offer relevant information in each situation, without assuming that every contact is ready to buy.
Also known as
Buyer decision process, Purchase decision process
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