Remarketing
Remarketing re-engages people who have already interacted with a brand or an offer
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
It can be done through advertising or other channels and often overlaps with the term retargeting. It requires appropriate data and permissions, as well as control of frequency and exclusions. It is best to avoid continuing to show acquisition messages to people who have already completed the action.
Topics
Variants and linked concepts
- Retargeting. Retargeting usually refers to reaching people who have already interacted with advertising again. Its use overlaps with remarketing.