SoLoMo
SoLoMo, an acronym of social, local and mobile, is a term describing the convergence of social networks, geolocation and mobile devices in consumer behaviour and marketing
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
It became popular around 2011, when the rise of smartphones let people search on their phones for what was nearby, read other people’s reviews and share the experience on social networks. For businesses with physical premises it means being well represented on maps and local listings, managing reviews and offering useful location-based information.
The term is much less used today because those three dimensions are taken for granted in any digital strategy. Its practical content has moved into concepts such as local SEO, geomarketing and proximity marketing.
Also known as
Social, local, mobile
Topics