SWOT analysis
SWOT analysis organises internal strengths and weaknesses together with external opportunities and threats
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
It helps summarise a diagnosis and discuss strategic decisions. Its elements should be specific and backed by evidence. The value appears when the analysis is connected to actions: a list of generic statements gives little basis for prioritising.
Also known as
SWOT
Where we work on it
Frequently asked questions about SWOT analysis
How do you turn a SWOT into concrete decisions?
Select the relationships that change a decision: a strength that lets you seize an opportunity, or a weakness that makes a threat especially dangerous. For each one, state an action, a hypothesis and the evidence that will let you review it. Not every box deserves the same effort. A long list without priorities may close a meeting, but does not show where to invest resources or which risk to accept.