User-generated content
User-generated content, or UGC, is content created by people outside a brand's editorial team
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
It includes reviews, photographs, videos and other contributions. It can help understand experiences and broaden the conversation. Before reusing it, permissions and context should be checked, and spontaneous contributions distinguished from paid or incentivised collaborations.
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