Vanity metric
A vanity metric gives a favourable impression without providing enough information to make decisions about the real objective
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
It might be a cumulative total of visits or followers with no context of quality or conversion. The same metric can be useful when paired with the right question. It is worth linking it to behaviour, comparable periods and relevant results.
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