Web traffic
Web traffic describes the visits and interactions a site receives over a period, depending on the tool and its configuration
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
It can be classified by source, such as search, campaigns, referrals or direct access. Sessions and users are different measures. An increase in volume should be analysed alongside quality, behaviour and results relevant to the business.
Topics
Variants and linked concepts
- Traffic sources. Traffic sources describe where a visit comes from. Classification depends on the tool and on consistent tagging.