Web analytics
Web analytics collects and interprets usage data to understand how a site contributes to user and business goals
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
It covers acquisition, behaviour and outcomes, with a defined measurement set-up. It should take into account consent, data loss and the limits of identification. Reports help detect patterns, but they often need further research to explain their causes.
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