What is OMO?

OMO or "online merged with online" is a retail marketing concept that has emerged over the last years that incorporates offline business with online business, thus creating more business opportunities and consumption patterns. It is a retail marketing concept that has emerged in recent years that incorporates offline business with online business, thus creating more business opportunities and consumption patterns. What this marketing concept aims to do is to go beyond omni-channel and move towards omni-platform.
This concept has been boosted by the increased use of smartphones, online payment systems, sensors and advances in technologies such as AI. Human behavioural data, online and offline, is combined to provide more personalised recommendations. In addition, the overall customer experience is enhanced by seamlessly integrated online and offline components.

Other denominations:
online merged with offline

 
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