What is ROPO?

Trend in purchasing behaviour, whereby a consumer searches the Internet for information about a product on which to base a purchasing decision, and then purchases the item in a physical store.

Acronym or abbreviation:
ROPO (Research Online Purchase Offline): Research Online Purchase Offline

Other denominations:
ROBO (Research Online, Buy Offline) and O2S (Online to Store)

 
Download our trends reports
Marketing trends UX trends Data trends

Other digital marketing
related terms

A

B

C

D

E

F

G

H

I

J

K

L

M

N

O

P

Q

R

S

T

U

V

W

Y