What is SMM or social media marketing?

Abbreviation of Social Media Marketing, which consists of all those activities carried out by companies, institutions, or independent professionals in order to promote their products and/or services and establish a bond with their target audience through social media. It is one of the pillars of the digital marketing strategy – together with SEO, SEM, and SMO – and it ranges from advertisements on social media (Social Ads) to community management.

 

Other denominations:
Social Media Marketing

 
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