Baidu
Baidu is a search engine and an ecosystem of digital services associated with the Chinese market. It helps people find content and offers products related to information, technology and advertising
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
Its results and tools operate under their own rules. Establishing a website's presence in this environment requires attention to language, technical access and audience needs. An appropriate strategy cannot be derived by automatically transferring practices from another search engine or relying on a market-share figure without context.
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