Bookmarks
Bookmarks, also called favourites, are the browser feature for saving links to web pages so they can be revisited easily
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
They can be organised into folders, shown in a bar below the address field and synced across devices through a browser account. Internet Explorer popularised the name “favorites”; Chrome and Firefox call them bookmarks, and both terms are used interchangeably.
For a website, being bookmarked suggests an intention to return, although it is not an easy signal to measure. A recognisable favicon and a clear page title help it stand out among bookmarks. Today bookmarks compete with other ways of saving content, such as reading lists or in-app collections.
Also known as
favourites, favorites
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