Meme
A meme is a cultural unit that is transmitted and transformed between people. On the internet, it usually takes the form of an image, text, video or other resource reused with variations
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
Its meaning depends on shared references and context. For a brand, using it requires understanding what it communicates and whom it might exclude or offend. Wide circulation does not mean that a piece is free of rights or that every reuse preserves the original meaning.
Also known as
internet meme
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