Vertical portal
A vertical portal is a specialised website that brings together information, services and community around a particular industry, profession or interest
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
Unlike a general portal, which tries to cover every topic, a vertical portal, also known as a vortal, targets a defined audience: construction professionals, motoring enthusiasts, the healthcare sector or real estate. It typically combines news, specialist articles, industry data, company directories, forums and job listings.
Its value lies in depth and a highly segmented audience, which makes it attractive to advertisers in that sector. Many vertical portals have evolved into marketplaces or specialised service platforms.
Also known as
Vortal
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