Web copywriter
A web copywriter is a professional who writes persuasive copy for websites, campaigns and digital channels to convey a brand’s voice and prompt people to take action
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
They write headlines, product and landing page copy, emails, ads, social posts and calls to action, such as subscribing to a newsletter, requesting information or buying. The work combines audience insight, clarity, brand tone and structure designed for reading on screen.
It overlaps with neighbouring roles but is not the same: a UX writer focuses on interface text that guides product use, an SEO copywriter adds search optimisation, and a content writer produces more informative or in-depth pieces.
Also known as
digital copywriter
Topics