What is a corporate website?

A website that is used to officially represent a brand on the Internet, and which is often used as the landing page for advertising content. Beyond a mere testimonial presence, a corporate website represents a business opportunity if the option is to provided to make purchases, and ideally should also be optimised as a means of making contact with customers or any other visitors, whereby users are provided with information about products or services, and can find valuable content such as novelties or special offers that promote loyalty.

This type of tool requires special care: it is essential that all contents comply with the company's principles and facilitate its global focus by being fully integrated within the company structure and its general strategy.

In today's world of Web 2.0, a corporate website may not be sufficient: many companies have increased their online presence by generating profiles on social networks and online communities.

 
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