Quantitative research
Quantitative research uses numerical measurements to describe phenomena, compare groups or test hypotheses
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
It can rely on surveys, experiments or behavioural data. Its validity depends on the design, the sample and the quality of measurement. A large volume of responses does not automatically correct a biased selection or poorly worded questions.
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