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Persuasive design patterns

Persuasive design patterns are design solutions that attempt to encourage an action through cues, information or incentives. They can help people complete a task or sustain a habit

What it means, how it is used and where it comes up, with its related concepts.

What it is and how it works

Assessment should consider whether the person understands the proposition and retains a real ability to choose. Hiding conditions, making refusal difficult or introducing misleading pressure makes the interaction problematic. A persuasive technique is not justified solely because it increases a conversion metric.

Also known as

Persuasive design

Related concepts

Persuasive design patterns: what it is and how it works