Positioning, brand
strategy and online store

Branding y Estrategia Digital Bodeboca

Branding + digital

  • Brand consultancy
  • Brand creation
  • Brand expression
  • Strategic digital consultancy
  • User experience
  • User interface
  • Ecommerce
  • Information architecture

Bodeboca

Madrid | 2011-2016

Given its fully digital culture and identity, the positioning of the image for Bodeboca and its digital identity had to go hand-in-hand with the brand’s values and convey the company’s essence and culture, and those of its users.

We provided advice on brand creation and expression, to promote their digital branding. For this we created a visual universe in which we adapted products sold via e-commerce and the overall customer experience to their customers’ interests.

This project, which combines design with innovation and online sales strategy, started five years ago and is constantly evolving. Each new version constitutes a challenge where we improve on what went before, whilst facilitating the growth of this pioneering startup - a benchmark and leader on the national and international markets.


Results obtained

  • 16% Online purchases
    from mobile devices.
  • 15% Online purchases
    from tablets.
Wine Challenge Merchant Awards Spain 2017
Best E-commerce
Red Dot Awards 2016
Red Dot | Category: E-commerce
eAwards BCN 2013 Awards
First prize | Best business strategy
Guía Peñín Award 2013
Best online wine store
Anuaria Awards 2014
Selection | Best corporate identity programme
 
 

Branding + digital

  • Brand consultancy
  • Brand creation
  • Brand expression
  • Strategic digital consultancy
  • User experience
  • User interface
  • Ecommerce
  • Information architecture
 
Bodeboca Branding
Bodeboca Estrategia Digital
Bodeboca Diseño y Desarrollo de Ecommerce