Bilbao | 2013-2016
We helped Euskaltel, a leading telecom company in the Basque Country, to improve its digital presence. To do this we worked on their advertising and digital marketing applied to different services such as landing pages, social media and email marketing, amongst other things. The integration of brand, design and strategy were key to informing, attracting and persuading their customers.
Euskaltel pursued a strategy of digital transformation to promote their branding and enhance brand perception, through a good user experience and impeccable design.
We focused on promoting and increasing their online business, by working in the field of Lean Startup, where we experimented with A/B Testing and employed a goal-oriented design to measure results, applying the best solution to needs detected.