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Connected solidarity: Global collaboration and digital interconnection between communities are stronger than ever.

Trend 10

Connected solidarity

Connected solidarity

Global collaboration and digital interconnection between communities are stronger than ever.

Trend axes

  • Online heritage
  • Smart donations
  • Cultural bridging
  • Digital philantropy

Some figures

56

Number of conflicts currently active worldwide. The highest point since the Second World War, according to the Global Peace Index of the Institute for Economics and Peace.

12,000

Number of people who volunteer online every year, carrying out more than 24,000 tasks supporting development projects through the United Nations Online Volunteering platform.

46%

Percentage of big brands’ CSR campaigns that include digital actions, inviting people to collaborate remotely, according to Kantar’s “Sustainability Index” study.

50%

Of people who volunteer on an ongoing basis are aged 26–45, a segment in which the digital format has gained a lot of importance, according to the Spanish Volunteering Platform.

The Internet takes action

Global conflicts, humanitarian crises and natural disasters, such as the recent DANA flood in Valencia, have shown how, in the absence of quick and effective responses from governments, people mobilise through new forms of collaboration. Without doubt, solidarity has become a global phenomenon, driven by technology and digital platforms.

This new model of solidarity is fuelled by interactive participation, especially among young people, who look for innovative ways to feel actively involved in causes around the world.

Through social media and mobile apps, people organise themselves, create virtual support communities and bring about significant change, proving that collaboration through digital interconnection is not only possible but more effective than ever.

Technology not only makes communication easier, but also amplifies the impact of every act of solidarity, creating a web of support that crosses borders and responds to needs immediately.

A movement that has encouraged the creation of new ways for citizens to act without needing to be physically present in the affected areas. New channels that allow instant financial help, logistical and emotional support and the building of networks of people who share the same desire to contribute.

The current landscape has changed the way we understand solidarity by allowing broader and more accessible participation than ever, where every human being, armed with a mobile phone and Internet access, can be a key piece in contributing to a collective solution.

Cases

01 / 05

Zorraquino spotlights

  1. 01

    Digital interconnection has turned solidarity into a global phenomenon, allowing people to mobilise quickly and effectively to respond to crises without depending on direct action from governments or institutions.

  2. 02

    Young people have become a key driver of this solidarity. They look for innovative ways to get involved in global causes through technology. Interactive participation is essential in this process.

  3. 03

    Technology not only makes communication easier, but also amplifies the impact of every act of solidarity. Now people can bring about significant change through social media, apps and other digital platforms.

Zorraquino playlist

  • Free PalestineMy3element, MoRoc · 2023
  • Himno a ValenciaFrancisco · 1983
  • Bella CiaoBecky G · 2021

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