Click fraud
Click fraud is the generation of fraudulent ad clicks to consume advertising budgets or produce improper revenue. It may involve automation or coordinated human activity
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
An increase in clicks or a low conversion rate does not prove fraud on its own. Measurement errors, irrelevant traffic and invalid activity need to be distinguished. Campaign records and the provider's mechanisms help investigate what happened; the handling of charges and claims depends on the service's terms.
Also known as
Ad click fraud, Invalid clicks
Topics