Content network
A content network brings together advertising inventory for distribution through an intermediary. It provides access to different sites or applications through a single purchasing system
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
The expression also appears in historical documentation for advertising products. It does not identify a single inventory or guarantee the quality of every placement. Planning should consider where advertisements appear, how the audience is estimated and what controls exist over context, viewability and invalid activity.
Also known as
Display network, Ad network
Topics