Dynamic ad rotation
Ad rotation alternates different creatives within a placement or campaign. It may follow allocation rules or adapt according to the results recorded by the system
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
It allows exposure to be distributed, but uneven delivery does not in itself constitute a comparable experiment. Interpreting differences requires knowing who saw each creative and under what conditions. When an advertisement changes during a visit, the way impressions and viewability are counted also matters.
Also known as
Ad rotation
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