Jingle
A jingle is a short, catchy piece of music, usually sung, created for an advertisement or brand so that its message is remembered
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
It usually includes the brand name or slogan and relies on a simple, repeatable melody. It began on radio, spread to television and now also appears in online video, digital audio and social media.
It is part of a brand’s sonic identity, but it is not the same as a sonic logo (a signature a few seconds long, not necessarily with lyrics) or a licensed track used in an ad. An effective jingle is memorable and consistent with the brand’s personality; using it consistently over time strengthens the association.
Also known as
Advertising jingle
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