Sonic logo
A sonic logo is a short, distinctive sound composed for a brand that identifies it whenever it is heard
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
It is the audio equivalent of a visual logo, which is why it is also called an audio logo or sonic mnemonic; in Spanish it is often referred to as an audio brand. It usually lasts a few seconds and has a simple structure, making it easy to recognise in adverts, apps, devices or touchpoints such as telephone support.
It is one element of audio branding, the discipline that defines a brand’s whole sound identity (music, voices, interface sounds). It should not be confused with a jingle, which is a longer advertising song, often with lyrics, that may change from one campaign to the next.
Also known as
audio logo, sonic mnemonic, sound logo
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