Minimum CPC
Minimum CPC is an expression for the minimum amount per click required or accepted in a particular advertising context. There is no universal minimum that applies to every campaign
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
It may appear in historical documentation or specific buying terms. Interpreting a figure requires knowing what it represents and which system uses it. It should not be confused with the observed average CPC, a bid recommendation or the cost needed to obtain a particular position.
Also known as
Minimum bid
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