Quality Score
Quality Score is a diagnostic indicator associated with search advertising. It helps identify aspects of the relationship between the query, advertisement and landing page
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
It should not be used as an isolated objective or confused with the full calculation of an auction. Improving a score is meaningless if the experience no longer addresses the need. Campaign evaluation should remain focused on relevance, results and cost, alongside diagnostic indicators.
Topics