ROAS
ROAS relates the revenue attributed to advertising to the advertising spend used to generate it
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
It is expressed as a ratio or percentage and needs a consistent definition of revenue and attribution. It is not the same as profit or the business's ROI. An apparently high ROAS can hide costs, returns or sales that would have happened without the campaign.
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