Street marketing
Street marketing carries out communication activities in public spaces through interventions, activities or encounters associated with a brand
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
It is defined by the context of the activity, not necessarily by a small budget. Its design should consider movement through the space, accessibility, safety and local conditions. Permissions depend on the specific activity. Surprising the public does not justify obstructing people's routes or involving them deceptively or involuntarily.
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