Guerrilla marketing
Guerrilla marketing brings together activities that use creativity and unconventional resources to attract an audience's attention. It can take place in physical or digital spaces
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
It is not defined solely by a small budget or by taking place in the street. The idea should relate to the brand and offer something understandable to the people who encounter it. Visual impact does not justify interfering with safety, the environment or people's ability to decide whether to participate.
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