Google Analytics 4
Google Analytics 4, or GA4, is Google's analytics platform, which organises the measurement of websites and apps around events
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
It allows acquisition, behaviour and results to be studied according to how it has been configured. It requires defining consistent events, parameters and measurement criteria. Its data can be affected by consent, identification and modelling; a report does not automatically represent all real activity.
Also known as
GA4, Google Analytics
Topics