Tactile branding
Tactile branding uses materials, textures and shapes as part of a brand's expression and experience. It applies to packaging, products, spaces and other elements that people handle
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
Touch can help distinguish an offer, but a heavy material or a particular texture does not convey the same feeling in every context. The choice forms part of branding and should consider use, comfort, durability and consistency with the brand. A surface that feels appealing in a sample may behave differently during everyday use.
Also known as
haptic branding, touch branding
Topics