E-branding
E-branding, or digital branding, builds and manages a brand's expression and experience in digital environments. It encompasses products, content and relationships, consistently with the brand's other touchpoints
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
Digital branding is not limited to putting a logo on a website. Navigation, language and customer support also express the brand. Techno branding is included as a related meaning focused on using technology to give that expression tangible form; technical novelty needs to serve a relevant experience.
Also known as
digital branding, online branding
Topics