Lovemark
Lovemark is a branding concept describing a relationship of strong emotional affinity between a person and a brand. It is used to explore connections that go beyond awareness or a functional assessment
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
It is not an objective category that a company can award itself or a guarantee of growth. Affinity should be distinguished from availability, purchase and recommendation. In branding, its usefulness lies in investigating what the brand means to its audiences and which experiences sustain that connection.
Also known as
brand love
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