Tagline
A tagline is a phrase associated with a brand on a relatively stable basis to express its proposition or character
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
It usually accompanies the name or visual identifier, although its use may vary by medium. Unlike a campaign message, it aims for continuity. That continuity does not make it unchangeable: it can be revised if the brand strategy evolves.
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