Cultural tension
A cultural tension is a contradiction or friction between values, expectations and practices present in a society or group
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
It can reveal unmet needs and opportunities for research. For example, the desire for convenience can coexist with concern about environmental impact. Identifying a tension does not justify claiming that an entire generation thinks the same way.
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