Trends and foresight
19 terms, explained one by one
Tools for interpreting change and exploring possible futures. Includes signals, scenarios and methods for connecting research with strategic decisions.
B
C
- CoolhuntingCoolhunting identifies emerging expressions of styles, practices and behaviours that may be relevant to consumption and culture.
- Critical uncertaintyA critical uncertainty is an issue whose development is uncertain and whose outcome could significantly change a decision or a system.
- Cultural intelligenceCultural intelligence analyses codes, values and social tensions to understand how meanings are constructed in a context.
- Cultural tensionA cultural tension is a contradiction or friction between values, expectations and practices present in a society or group.
D
F
H
M
P
S
- Speculative designSpeculative design builds proposals that make it possible to question assumptions and explore the consequences of possible futures.
- Strategic foresightStrategic foresight explores possible futures to improve present decisions and prepare an organisation for uncertainty.
- Strategic stress testA strategic stress test examines how a strategy would hold up under adverse conditions or alternative futures.
T
- TrendA trend is a direction of change recognised from signals and behaviours observed over a period.
- Trend analystA trend analyst identifies and interprets changes in order to assess their possible implications for an organisation or market.
- Trend radarA trend radar organises signals and changes to visualise their relevance, time horizon and implications for an organisation.