Megatrend
A megatrend is a broad, sustained transformation that affects many sectors, regions or ways of life
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
It may be linked to demographic, technological, cultural or economic change. Analysing it requires observing different paces and impacts. A megatrend describes a direction of change, but does not on its own determine how each market or social group will respond.
Also known as
Macrotrend
Topics