Trend
A trend is a direction of change recognised from signals and behaviours observed over a period
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
It can show up in consumption, culture, technology or business. Analysing it requires defining scope, context and evidence. A striking news story or a spike in conversation may be signals, but they do not in themselves demonstrate a sustained transformation.
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