Trend analyst
A trend analyst identifies and interprets changes in order to assess their possible implications for an organisation or market
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
The work combines observation, research, cross-checking of signals and building hypotheses. It should distinguish evidence, interpretation and degree of uncertainty. The aim is to guide decisions and experiments, not to present futures that are still open as inevitable.
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