Coolhunting
Coolhunting identifies emerging expressions of styles, practices and behaviours that may be relevant to consumption and culture
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
It combines observation and contextual analysis. It should distinguish novelty, visibility and lasting change. Applying it strategically requires connecting findings with audience needs and opportunities, rather than reducing it to a collection of eye-catching references.
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