AIDA
AIDA is a communication model that organises a commercial response into attention, interest, desire and action
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
It helps check whether a message captures attention, explains value and makes a next step easy. It is a simplification of the decision process. In complex purchases, people may go back, compare options and need different information at various moments.
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