Digital out-of-home (DOOH)
Digital out-of-home, or DOOH, is outdoor advertising delivered through digital displays, such as screens in streets, stations or commercial spaces. It allows creative assets to be changed without replacing a printed poster
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
It can be bought in different ways, including automated buying. Evaluation needs to consider location, viewing conditions, exposure time and how the audience is estimated. A play on a screen does not automatically represent a person who has seen the ad.
Also known as
DOOH, Digital signage advertising
Topics