Generation Z
Generation Z is a demographic category that follows millennials. The years defining the cohort depend on the source and do not constitute a universal classification
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
Growing up during the expansion of digital services does not mean everyone has the same experience. Access, country and family circumstances influence people's practices. In marketing, the label should be accompanied by research into needs and behaviour; it does not replace segmentation that helps inform decisions.
Also known as
Gen Z, Zoomers, Centennials
Topics