Millennial
Millennial is a name for the generation between Generation X and Generation Z. Its chronological boundaries vary according to the source and geographical context
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
The label can place shared historical experiences in context, but does not determine habits, abilities or preferences. Comparing it with Generation X or Generation Z requires consideration of needs, life stage and living conditions. Using it as a complete description of an audience can obscure differences more relevant to the purchasing decision.
Also known as
Generation Y, Gen Y
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